Doda brand product as Lavender designated

Lavender designated as Doda brand product, Doda is the birthplace of India's Purple Revolution (Aroma Mission), says Dr. Jitendra Singh. Khilani - Goha - Sudhmahadev National highway, also linking Kalota and Humble, and National High Altitude Medicinal Plant Bhaderwah will become functional early next year in district Doda.

Doda brand product

Pris must be taken on board for the implementation of centrally sponsored schemes & identification of beneficiaries: Dr. Jitendra Singh. Rate Hydropower Project earlier stalled has been revived by the present government, says Dr. Jitendra Singh.

Lavender has been designated as a Doda brand product, while Kishtwar's Rattle Hydropower Project has been revived after over eight years. Khilani - Goha - Sudhmahadev National highway, also linking Kalota and Humble, and National High Altitude Medicinal Plant Bhaderwah will become functional early next year in district Doda.

The District Development

This was disclosed here today by Union Minister and MP from Udhampur-Kathua-Doda Lok Sabha constituency, Dr. Jitendra Singh while chairing the District Development Coordination & Monitoring Committee (DISHA) meetings of districts Doda and Kishtwar respectively today.

Dr. Jitendra Singh said that Khilani - Goha - Sudhmahadev National highway could not have been possible without the personal intervention of Prime Minister Narendra Modi that is providing crucial connectivity and employment in the region. 

Similarly, Rattle Project, which will along with the Pakkal-Dul project and the Kiru project make the entire region Power-surplus, was put on hold by the earlier government but has been revived on the intervention of Prime Minister Narendra Modi.

The Minister also informed that Lavender has been designated as a Doda brand product. He said, Doda is the birthplace of India's Purple Revolution (Aroma Mission) and lavender can be promoted under the ‘One District. 

One Product’ initiative

One Product’ initiative of the Modi Government to attract Agri- StartUps, entrepreneurs, and farmers. Similarly, Rattle Project, which will along with the Pakkal-Dul project and the Kiru project make the entire region Power-surplus, was put on hold by the earlier government but has been revived on the intervention of Prime Minister Narendra Modi.

Dr. Jitendra Singh maintained that CSIR-IIIM’s Aroma Mission is providing means of livelihood to budding farmers. And Agri-Technocrats and promoting the spirit of entrepreneurship giving a boost to the Start-Up India campaign. 

Regarding the Purple Revolution, the Minister emphasized that awareness/beneficiary programs should be organized in Doda, Jammu. And other districts and later in the rest of the country to showcase the lucrative aspects of lavender cultivation so that StartUps under Aroma Mission would be encouraged. This would also enhance the image of district Doda District which is the birthplace of the Purple Revolution.

The Minister also said of Doda brand product

The Minister also said that various initiatives were being taken to improve forward and backward linkages for Lavender produce and various options of marketing are being explored for which deliberations with various industry partners are underway.

During the meeting, Dr. Jitendra Singh also stressed the branding of the products under the ‘One District, One Product’ initiative with innovative themes so that holistic development of the district must be ensured.

Dr. Jitendra Singh also informed that Goha Khilani National Highway Project that is providing crucial connectivity and employment in the region will be completed in early 2022-23. He further informed that the National Institute of High Altitude Medicinal Plant will be functional in March next year paving a way for developmental activities in the district with strides towards ease of living and providing livelihood.

The traditional sports 

Dr. Jitendra Singh said that the recently launched 'Sansad Khel Spardha' must emphasize on ‘One Sport, One District’ initiative so that the traditional sports have cultural links. The district and/or showcasing talent in the local sports would be encouraged under it. 

Dr. Singh also said that the local sports talent in J&K would now be explored under 'Sansad Khel Spardha' providing sportspersons the opportunities to compete at Panchayat level, district level, and UT level. He further said that sports was no longer just an entertainment or a leisure activity but being actively chosen as a career.

Under Digital Health Mission as announced by the Prime Minister, Sh. Narendra Modi from the ramparts of Red Fort, Dr. Jitendra Singh said that ‘Doctor on Wheels' started from Doda has been very successful, especially in its far-flung areas providing 'Telemedicine’ services using the latest technology and consulting with super-specialty doctors from different parts of the country.

Dr. Singh stressed that coordination meetings must be conducted every third month of the year so that constructive inputs may be taken from the elected representatives of the district for follow-up and plugging of loopholes in the implementation.

The all-weather Doda brand product

Dr. Singh also informed that the all-weather, Chattergala Tunnel connecting Kathua and Doda districts via Bani-Basholi will be included under Bharat Mala Project Phase-II.

Dr. Jitendra Singh also chaired the District Development Coordination & Monitoring Committee (DISHA) Meeting for Kishtwar District. During the meeting. Dr. Jitendra Singh informed that the Ratle Hydropower Project that was earlier stalled for the last eight years by the earlier governments has been restarted by the present government as a joint venture between NHPC and JKSPDC. 

Dr. Singh further informed that Kishtwar is going to become the hub of hydroelectricity with 1000 MW Pakal Dul Hydropower project, 624 MW Kiru Hydropower project, and revived Ratle Hydropower Project that will make the entire Jammu and Kashmir power surplus in the future.

Dr. Singh also said that under Udaan Scheme, an airstrip would be constructed in district Kishtwar, an Ayurvedic hospital has been built in the district with Degree Colleges established up to far-flung areas like Padder.

The larger public interest

Dr. Singh while reviewing the functioning of various Central Government Schemes mentioned that the DISHA platform allows elected representatives and executives to work together on various developmental issues for the larger public interest. He said Prime Minister Narendra Modi has started very effective and well-conceptualized schemes and to take full benefit of these schemes. also, read-EPFO payroll meaning: 14.60 lakh net subscribers released on 20th February 2022

It was important to bring to fore the loopholes or problems in implementation so that timely solutions can be worked out and projects may achieve the intended deadlines. Both the DISHA meetings were attended by the District Development Commissioners of Doda and Kishtwar, DDC Chairpersons of Doda and Kishtawar, District Officials, DDC Members, BDC Members, and Sarpanchs and Panchs of the districts.

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